I opted not to alter the logo itself, recognizing its strong association with Bubbly Belle’s existing community of loyal customers. By preserving this visual anchor, we maintained continuity in the market while embarking on a refreshing brand transformation. In aligning with Bubbly Belle’s vision for a modern, colorful, and playful brand, I carefully curated a palette that exudes both vibrancy and tranquility. I introduced a harmonious blend of tones, including “Soothing Seafoam” turquoise, “Lavender Mist” light purple, “Peachy Paradise” peach, “Crimson Bliss” carmine red, and “Sunshine Spark” yellow. Each color resonates with the brand’s aspiration for a modern, colorful, and playful identity, enhancing the joy and relaxation associated with their products. Employing an “Organized Chaos” approach in layout design, I struck a balance between order and spontaneity. This layout not only provides a structured framework for communication but also mirrors the fluidity of relaxation, inviting customers to find solace in the gentle chaos, offering a therapeutic escape from daily stresses. In summary, these strategic choices were made to preserve brand recognition, evoke playfulness, and offer a calming yet joyful experience for customers, aligning closely with Bubbly Belle’s mission of bringing more calm into the world through indulgent self-care experiences.