In developing the branding strategy for Graen Inc., the decision to incorporate shades of blue was strategic and deliberate. Blue is universally associated with trust, reliability, and professionalism, making it the perfect choice for an agency focused on optimizing brands for success on Amazon. By utilizing shades of blue in the brand’s visual identity, I aimed to instill confidence and assurance in potential clients, conveying the message that their Amazon brand is in safe hands with Graen Inc. This color choice reinforces the brand’s commitment to excellence, expertise, and delivering results that drive growth and success for their clients.