In developing the branding for Cactus Crater, I decided to incorporate shades of green and light yellow because green symbolizes growth, harmony, and freshness, reflecting the diverse range of products offered by Cactus Crater and the brand’s commitment to providing solutions that enhance the home environment. The light yellow accent adds a touch of brightness and warmth, complementing the green palette and evoking a sense of cleanliness and positivity. This color combination not only resonates with the natural elements often associated with household products but also inspires a clean and refreshing view of the clients’ household needs. By creating a cohesive visual identity that reflects the brand’s versatility and commitment to customer satisfaction, Cactus Crater establishes itself as a trusted provider of household essentials on the Amazon platform.