I embarked on the journey of crafting retrOG’s branding with a clear vision in mind: to seamlessly blend nostalgia with innovation, while infusing a sense of fun and playfulness. The logo, resembling a simplified controller, serves as the cornerstone of retrOG’s visual identity. Its simplicity conveys accessibility, while the controller motif instantly communicates the brand’s focus on gaming. The choice of a fun and upbeat mascot, a personified controller exuding confidence and charisma, adds a layer of personality to the brand, making it memorable and relatable to gamers of all ages. For the color palette, I chose the primary colors of light, reflecting the digital realm’s vibrancy and energy, while the addition of a washed hue evokes a sense of nostalgia, reminiscent of aged gaming consoles and their iconic visuals. The website design serves as the virtual gateway to retrOG’s immersive gaming world. By incorporating playful illustrations that complement the mascot’s design, I aimed to create an inviting and engaging digital environment. These illustrations not only inject humor and whimsy but also reinforce the brand’s retro aesthetic, transporting visitors back to fond memories of childhood gaming adventures. Simplicity and intuitiveness were paramount in crafting the website’s user experience. Drawing inspiration from the straightforward mechanics of classic video games, I implemented a minimalist design with clear navigation buttons akin to pressing ‘start’ on a console. This approach ensures that visitors can easily explore retrOG’s offerings and embark on their gaming journey with just a click, mirroring the seamless experience of diving into a beloved game.

In essence, every element of retrOG’s branding and website design was meticulously crafted to evoke nostalgia, spark joy, and invite gamers to embark on an unforgettable journey through the realms of retro gaming.